Maja Litzke Motion Design and Art Direction

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Expert interviews and statistical data reveal the structural obstacles and show the causes, effects and possible solutions to gender pay inequality.

Dangerous half-truths and traditional role models still persist in the minds of many people. This film was made to break down these ideas and bring attention to the current realities.
This documentary film sheds light on the gender pay gap in Germany, particularly in Baden-Württemberg.


For the motion design, I developed a distinctive collage-inspired look that reflects our eco-conscious, DIY-oriented target audience. 
All shapes were carefully cut from magazines and scanned to preserve their natural shadows. Colors were digitally adjusted for a harmonious overall appearance. 
I deliberately avoided using photos of real people or artificial analog effects like the Posterize effect in After Effects to steer clear of clichés and stereotypes. 

Clarity and structure were essential to ensure the visuals effectively support the information, while also consciously avoiding gender stereotypes.